Schlotzsky’s has reintroduced the “Schlotzsky’s Deli” title and launched a brand new restaurant prototype to replace its design and buyer expertise. The refreshed id and next-generation prototype are meant to translate Schlotzsky’s heritage into a contemporary expertise whereas supporting franchise progress.
The return to the “Schlotzsky’s Deli” title follows a 2025 visitor survey that discovered two-thirds of respondents seek advice from the model as a deli. The rebrand is meant to supply readability for purchasers and spotlight the model’s choices. The menu continues to function The Authentic sandwich as its prime vendor, together with a collection of sandwiches, pizzas, calzones, soups, and salads. Catering and supply choices stay obtainable.
The brand new restaurant prototype is designed to supply streetside model recognition and an intuitive visitor expertise, whereas additionally providing a extra versatile and environment friendly working mannequin for franchisees. The prototype contains self-order kiosks, devoted digital pickup zones, grab-and-go choices, pre-made chilly deli subs, and beverage stations. The inside structure is organized to information company from entry to ordering, pickup, and dine-in.
Operational adjustments within the back-of-house embrace optimized tools placement, diminished redundancy, and a extra compact kitchen footprint. These updates are designed to help labor effectivity, streamline operations throughout peak intervals, and simplify execution. The prototype is modular and will be tailored to varied footprints, together with non-traditional codecs, permitting operators to tailor configurations to market wants and obtainable house.
The brand new prototype has a most dimension of roughly 2,100 sq. toes, in comparison with the earlier vary of 1,400 to three,600 sq. toes. This discount in dimension expands actual property choices and helps a broader vary of web site varieties and markets. The design incorporates value-engineered supplies and modular development to cut back working prices by an estimated 20 to 25 p.c and enhance unit-level economics.
The up to date id and prototype are a part of a broader technique to speed up growth by using shared capabilities throughout design, operations, digital, and growth help inside the GoTo Meals portfolio.
