Wendy’s has finalized agreements with two franchise teams to open greater than 60 new eating places in Mexico as a part of its technique to speed up growth throughout Latin America.
Within the Mexico Metropolis area, Wendy’s has entered right into a franchise settlement with AJ Group to develop 50 new eating places in Mexico Metropolis and the states of Mexico, Hidalgo, and Morelos. The primary new restaurant in Mexico Metropolis is deliberate to open this 12 months.
For the northern area, Wendy’s has signed a franchise settlement with WS Pacific to develop 12 new eating places throughout the states of Sinaloa and Durango. The primary restaurant on this area is focused to open by 12 months’s finish.
Mexico’s burger quick-service restaurant market reached $2.4 billion in 2024, with a mean annual development fee of 14.3% over the previous 5 years, in line with Euromonitor Worldwide. Continued development is projected at 7.1% yearly. In areas the place Wendy’s is already established, 71% of customers have tried the model. In areas the place Wendy’s has not but opened a restaurant, the model has 92% consciousness and a 46% trial fee, in line with Wendy’s model well being monitoring in August 2025.
