ATLANTA, Georgia—Hunter Resort Advisors (Hunter) introduced that it has surpassed $1 billion in lodge gross sales in 2025. The agency’s efficiency highlights sturdy momentum regardless of a difficult lending surroundings and broader market uncertainty.
Simply final month, Hunter introduced closing more than $515 million in third-quarter transactions, together with AC San Diego Downtown Gaslamp District, Crowne Plaza Knoxville Downtown College, Hyatt Place Athens Downtown, and Hyatt Place Albuquerque Uptown. The agency has now surpassed the billion-dollar mark as of mid-November, representing 76 complete transactions, with an extra 47 closings totaling half a billion {dollars} anticipated earlier than year-end, a majority of that are secured by non-refundable earnest deposits.
Though industrywide deal quantity stays tempered, Hunter’s efficiency indicators that certified patrons are energetic and that capital continues to be deployed when alternatives align with sturdy efficiency fundamentals.
“Crossing the billion-dollar threshold exhibits that even in a selective market, good property discover good capital,” stated Teague Hunter, president and chief govt officer of Hunter Resort Advisors. “Traders are being sensible and strategic, and the conversations in the present day are extra about technique and positioning than worth alone, which factors to a stronger, extra sustainable cycle forward.”
Hunter’s workforce famous that 2025 deal exercise has been characterised by centered single-asset gross sales, smaller portfolio transactions, and focused value-add acquisitions, changing the large-scale consolidation of prior cycles. The agency believes this intentional strategy will contribute to a more healthy and extra sustainable transaction surroundings, the place fundamentals and strategic execution drive long-term worth.
“Our conversations with house owners and buyers are more and more centered on timing and intent,” Hunter added. “The place can capital earn wholesome returns with out outsized danger? What markets supply upside as fundamentals recalibrate? These are the questions shaping in the present day’s selections, and so they’re the proper questions for a extra steady cycle forward.”
With greater than 150 property at the moment being marketed nationwide, Hunter expects transaction exercise to proceed into early 2026.
